Market Competitiveness Of China's Automated Printing Equipment Is Enhanced

Market Competitiveness Of China's Automated Printing Equipment Is Enhanced

Mar 16, 2021

[CPP114] News: As an important part of my country's press and publishing industry, the printing industry has the dual attributes of cultural industry and manufacturing industry, it is an important industrial support for my country's national economy. After nearly 70 years of development, China has now established a printing processing and manufacturing industry chain system with a complete governance and a full range. The development of the domestic industry has gradually matured, and it has gradually developed into the world's second largest printing country. The development and upgrading of printing technology cannot be separated from the assistance of printing equipment. Therefore, the development of China’s printing industry in recent years has also greatly promoted the development of the printing equipment market.


  Since the beginning of the 21st century, the number of printing companies in China has maintained a steady growth trend. By 2019, the number of domestic local companies has approached 6,000, and the demand for printing equipment has also expanded, which has promoted the positive development of the industry; however, in recent years, Due to the development of digital technology and network technology, China’s traditional printing industry has suffered a huge impact, which has completely changed the development trajectory of the printing industry. The growth rate of the printing market has declined, and the profitability of the printing industry has also declined. This also affects the development of the domestic printing equipment industry. It has had a huge impact, and the trend of automation and intelligence has become more and more obvious.

  According to the "In-depth Research and Development Prospects Report on China's Printing Equipment Industry Market 2021-2026" released by the New Thinking Industry Research Center, my country's printing equipment industry started late compared with some developed countries in Europe and the United States. In the early days, due to the lack of advanced production technology and equipment, local printing equipment companies were small in scale and limited in investment capacity. The industry did not have the production capacity of high-end products, and most of the market demand mainly relied on foreign imports. However, since 2012, while accelerating the introduction of advanced foreign technologies, China’s printing equipment industry has also continued to increase its R&D and innovation efforts, bringing some product areas close to the international advanced level, and the influence of domestic printing equipment in the international market has gradually increased. The volume of foreign trade exports has also expanded.


  Specifically, according to the relevant data released by the China Printing and Equipment Industry Association, as of November 2020, China’s total import and export of printing equipment reached about 3.55 billion U.S. dollars, compared with the same period last year (about 3.99 billion U.S. dollars). , A decline of nearly 11.2 percentage points; among them, China’s printing equipment exports reached 1.95 billion U.S. dollars, and the trade surplus with the import value of the same period (about 1.6 billion U.S. dollars) reached 350 million U.S. dollars. It can be seen that China's printing equipment market has broken the market structure monopolized by foreign companies, and its influence in the international market has further expanded.


  Industry analysts in New Thinking said that in recent years, the growth rate of China’s printing industry has slowed down, profitability has declined, and the trend of industrial structure adjustment has become more obvious. The printing equipment industry also needs to adapt to the development process of the printing industry, adjust and optimize product structure, and meet The upgrading needs of the printing industry. From the current point of view, the scale of foreign trade exports in China's domestic printing equipment market has continued to expand, the trade surplus has also been maintained at a relatively high level, and its influence in the international market has continued to increase.